Bencha Matcha

Brand Design
Packaging
Consultation with Webmaster
2025

Rajae was about to launch her matcha brand when she reached out. She had a strong strategy in place with brand strategist Elisabeth, but needed someone to bring it to life visually : from packaging to overall brand expression ; and make sure it all felt aligned and true.

  • We realized the first identity was missing the essentials: a human touch, a sense of freedom, and a personality that truly reflected her values. Together, we built a brand that feels authentic, colorful, and culturally inspired : one that finally stands out in a crowded matcha market.

  • The new identity is bold yet delicate, modern yet soft : a visual echo of the brand’s mindset that says : “hello, you’re free to live and be as you want”. It breaks away from the polished “perfect routine” aesthetic, embracing instead a liberating, authentic rhythm.

Love notes from my clients

  • Rajae, Bencha Matcha

    " I absolutely love Mélanie's work on my brand's visual identity. She understood the brand's vision right from the start thanks to her attentiveness and sensitivity, which made all the difference. The result exceeded my expectations. Thank you again! ”

  • Elisabeth, Bencha Matcha

    “ It was one of the most enriching, creative, and human experiences I’ve had this year! True sensitivity, a fine-tuned ear for needs, relevant ideas, real expertise, and above all an optimistic personality. I highly recommend her for your project.”