Bencha Matcha
Rajae was about to launch her matcha brand when she reached out. She had a strong strategy in place with brand strategist Elisabeth, but needed someone to bring it to life visually : from packaging to overall brand expression ; and make sure it all felt aligned and true.
Brand Design
Packaging
Consultation with Webmaster
2025
-
We realized the first identity was missing the essentials: a human touch, a sense of freedom, and a personality that truly reflected her values. Together, we built a brand that feels authentic, colorful, and culturally inspired : one that finally stands out in a crowded matcha market.
-
The new identity is bold yet delicate, modern yet soft : a visual echo of the brand’s mindset that says : “hello, you’re free to live and be as you want”. It breaks away from the polished “perfect routine” aesthetic, embracing instead a liberating, authentic rhythm.
