Building a strong brand isn’t easy, but avoiding these common mistakes will set you up for success!

Starting a business is an exciting journey, but it can quickly get expensive ; especially when it comes to presenting yourself professionally. A strong and cohesive brand identity is key to standing out and gaining credibility from day one. But how do you achieve that with a limited budget?

Imagine having a great product, but it’s just not resonating with the people you know would love it if they only gave it a chance. This was Oatly’s dilemma in 2013. Their product was solid, but it wasn’t catching the eye of a new generation of consumers.

Rebranding is a big decision, but it’s often a necessary one for businesses that want to stay relevant and continue growing. Whether you’re running an ethical fashion label, a sustainable food brand, or a creative business, understanding when it’s time to refresh your brand is crucial.