Build the strong foundation your business deserves.

Brand Strategy
& Identity

Brand Strategy & Identity / Brand Identity & Website Design / Brand Identity & Editorial Assets

If you feel unclear about your brand’s positioning and struggle to attract the right audience, this package was created for you.

What’s included ?

• Tailored Questionnaire
• Detailed Brand Strategy
• Creative Direction
• Logo full suite
• Typography system
• Color palette
• Mockups for visualizing your brand
• Instagram Focus
• Brand guidelines

Who’s this for ?

• Entrepreneurs launching a new brand
• Small businesses ready to scale
• Companies looking to rebrand

Timeline & budget

• Between 6 and 8 weeks
• Starting from 4.000€

Why is it crucial ?

Gain clarity & confidence
no more second-guessing, you’ll know exactly how to present your brand.

Attract your dream clients
with a refined identity that resonates with your dream clients

No more guessing games
everything you need to show up consistently, both online and offline

Invest in long-term growth
a solid foundation that supports your growth well beyond the launch

01

Discovery & Strategy call

We kick things off with a deep dive into your brand. I want to hear your vision, your ideas, your goals. This is where we connect the dots together and set a strong, inspiring direction for your brand.

How it works:

02

Concept & Moodboard

Here’s where the fun begins: I translate your vision into creative directions, ideas, and a moodboard that feels just like you. This stage is all about making sure you feel aligned and excited about the direction.

03

Design development

With the strategy in place, it’s time to bring your brand to life. I design every element with intention, so your brand not only looks beautiful, but also feels strategic and powerful.

04

Delivery & Launch support

You’ll walk away with everything you need to show up consistently and confidently. A complete brand guide, launch-ready files, and my support to make sure your new identity shines in the real world.

Love notes from my clients

  • Lauriane, Studio Morlens

    “ She quickly understood my expectations, whether in terms of colours, typography or details, and was able to translate my ideas accurately and creatively. The result far exceeds what I could have imagined. ”

  • Justine, Joyo Jewelry

    " I was impressed by her kindness and ability to listen. Thanks to Mel, my jewellery brand has acquired a new identity, and I can’t wait to roll it out! "

  • Mickael, Vegan Restaurant

    " Working with Mélanie was an absolute pleasure! I would describe her in 3 words: human, professional, and attentive. I fully trust her and would be delighted to work with her again. ”

  • Elisabeth, Bencha Matcha

    “ It was one of the most enriching, creative, and human experiences I’ve had this year! True sensitivity, a fine-tuned ear for needs, relevant ideas, real expertise, and above all an optimistic personality. I highly recommend her for your project.”

FAQ

  • Absolutely. I offer a free brand audit for those who need one, depending on your current situation. Contact me and let me know what you need.

  • Typically, a branding project takes between 2 and 5 weeks, depending on the time spent on each step. As I need your participation, it will depend on both our progress.

  • I always offer payment plans and understand that each project and situation are different. You should know that I always work with a non refundable 40% deposit before I start your project.

  • I use Squarespace to create my websites - an easy platform for you to make changes to your website in the future.

  • I can certainly help you with your social media. I can provide you with social media templates for Instagram, both visuals and captions, a monthly editorial content guide and also create any digital content (banners) you need for other social media.

  • Unfortunately, I don’t create logos on their own, because a logo is only one small part of what makes a brand strong. Instead, I guide you through a complete brand strategy and visual system that gives your brand depth, coherence, and a true identity : far beyond just one graphic element.

  • Because Instagram is often the very first touchpoint with your audience, I craft a tailored profile that feels instantly aligned with your new brand identity. That means a polished bio, a cohesive feed design, post ideas and story visuals that reflect your brand’s world. The goal is to create an Instagram presence that feels effortless, consistent, and truly you.

Ready to give your brand the identity it deserves?

Let’s make it happen.