Build the strong foundation your business deserves.
Brand Identity & Website Design
If you feel unclear about your brand’s positioning and struggle to attract the right audience, this package was created for you.
What’s included ?
• Tailored Questionnaire
• Creative Direction
• Logo suite
• Typography system & Color palette
• Distinctive brand elements
• Brand guidelines
• Custom Website Design
• Squarespace Development or UI/UX Mockups
• Responsive Design
• Website Guidelines
• Website Creation
Who’s this for ?
• Entrepreneurs launching a new brand
• Small businesses ready to scale
• Creatives who want to align vision & visuals
Timeline & budget
• Between 6 and 8 weeks
• Starting from 4.000€
Optional Digital Add-ons
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Business & thank you cards
Brochure, Flyers
Welcome guide
Press kit
Press release
Product Catalog
Menu
Event invitations
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Social media templates
Focus instagram (feed, bio and story visuals ideas)
Editorial content
Email newsletter templates
Social media banners
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Competition analysis
Market study & opportunities
Creative direction
Packaging design
Ready-to-print templates
Label design
Secondary packaging
Mockups
Packaging print & material guidance
A glimpse in my recent projects
Agathe Madeline - coming soon
Brand Design & Print Assets (brochure)
Skin care brand - in process
Packaging
Roots - coming soon
Brand design
Why does it matter?
Your website isn’t just a page : it’s the place where people decide if they trust you.
With this package, you’ll:
Show up with confidence
your brand identity and website speak the same language, perfectly aligned
Attract and convert
a digital home that feels trustworthy and designed to guide visitors into clients
Stay consistent across touchpoints
with guidelines that help you keep your brand presence cohesive online
Save time & energy
no more patching things together; you get everything ready to launch and grow
01
Discovery & Planning
We dive into your vision, your goals, and what you need your website to achieve. This sets the strategy for both identity and website.
How it works:
02
Brand Identity Design
I craft a premium identity (logos, colors, typography, elements) that feels timeless and aligned with your brand essence.
03
Website Creation
With your new identity in place, I design your website as the natural extension of your brand : intuitive, tailored, and strategic.
04
Delivery & Launch support
You leave with your new identity, your new website, and a clear guide to show up consistently and keep everything aligned as you grow.
FAQ
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Absolutely. I offer a free brand audit for those who need one, depending on your current situation. Contact me and let me know what you need.
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Typically, a branding project takes between 2 and 5 weeks, depending on the time spent on each step. As I need your participation, it will depend on both our progress.
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I always offer payment plans and understand that each project and situation are different. You should know that I always work with a non refundable 40% deposit before I start your project.
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I use Squarespace to create my websites - an easy platform for you to make changes to your website in the future.
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I can certainly help you with your social media. I can provide you with social media templates for Instagram, both visuals and captions, a monthly editorial content guide and also create any digital content (banners) you need for other social media.
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Unfortunately, I don’t create logos on their own, because a logo is only one small part of what makes a brand strong. Instead, I guide you through a complete brand strategy and visual system that gives your brand depth, coherence, and a true identity : far beyond just one graphic element.
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Because Instagram is often the very first touchpoint with your audience, I craft a tailored profile that feels instantly aligned with your new brand identity. That means a polished bio, a cohesive feed design, post ideas and story visuals that reflect your brand’s world. The goal is to create an Instagram presence that feels effortless, consistent, and truly you.
Love notes from my clients
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Lauriane, Studio Morlens
“ She quickly understood my expectations, whether in terms of colours, typography or details, and was able to translate my ideas accurately and creatively. The result far exceeds what I could have imagined. ”
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Justine, Joyo Jewelry
" I was impressed by her kindness and ability to listen. Thanks to Mel, my jewellery brand has acquired a new identity, and I can’t wait to roll it out! "
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Mickael, Vegan Restaurant
" Working with Mélanie was an absolute pleasure! I would describe her in 3 words: human, professional, and attentive. I fully trust her and would be delighted to work with her again. ”
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Elisabeth, Bencha Matcha
“ It was one of the most enriching, creative, and human experiences I’ve had this year! True sensitivity, a fine-tuned ear for needs, relevant ideas, real expertise, and above all an optimistic personality. I highly recommend her for your project.”
Ready to give your brand the identity it deserves?
Let’s make it happen.