Gilsa Paris

We connected with Stéphane about six months after he took over the brand : a 30 years old lingerie house with unique expertise in invisible shapewear, but a tired image. While its products can be found at well-known retailers such as Etam and Rouge Gorge, the brand was struggling to speak to a younger, dynamic, urban audience. The challenge was clear: bring a fresh, modern energy while honoring its expertise and positioning.

Complete Rebranding
Website Design
Packaging
Product Catalog
Creative Direction for Photoshoot
2024-2025

Where we came from:

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Give GILSA Paris a fresh start: turning a once-aging image into a brand that feels modern, confident, and instantly recognizable in the lingerie world. The idea? Help women wear whatever they love, with lingerie that adapts to them, not the other way around…
We shaped a more feminine, sophisticated, and inclusive identity. Think bold yet soft colors, a logo system that’s clean and memorable, and a brand voice that celebrates every woman’s uniqueness and freedom.