Roots

Cassandra & Anthony dreamed of a skincare brand rooted in Caribbean traditions : where plants heal both the body and the spirit. With ROOTS, they wanted to honor this heritage while blending it with modern science and a fresh, effortless attitude. My role was to translate this vision into a sophisticated and sensorial identity, capturing the essence of an endless summer for skin and soul.

Brand Design
2025

  • ROOTS wanted more than just a pretty brand : the challenge was to honor Caribbean traditions while giving them a fresh, modern twist. My goal was to create an identity that feels authentic, soulful, and instantly recognizable.

  • I worked with warm colors, organic shapes, and subtle textures to echo the energy of nature and Caribbean rituals. Paired with refined typography, this mix creates a brand that feels both down-to-earth and elevated : a true reflection of ROOTS’ spirit!