Mélanie Joly Mélanie Joly

Five steps to build your Brand image from the start

Having a great logo is important, but it’s only one piece of the puzzle. Whether you’re running an ethical fashion brand, a sustainable food business, or a creative venture, your brand needs a cohesive, strategic identity that truly connects with your audience. I’m here to help you bring that vision to life.

Read More
Mélanie Joly Mélanie Joly

Three steps to create a distinctive sustainable brand

In today’s market, sustainability isn’t just a trend - it’s a powerful driver of consumer behavior. Studies show that younger generations are willing to pay more for eco-responsible products, making this a lucrative and growing market. Yeaaah ! But, standing out in the crowded landscape of sustainable brands requires more than just good intentions. It demands a strategic approach to branding and a strong online presence.

Read More
Mélanie Joly Mélanie Joly

The four stages of the buyer’s journey

The time between when someone discovers your brand or product and when they place their first order is critical and a lot can be done in the meantime to convince them to trust you. A lot of it is marketing related: it can come from your messaging, the tone and voice you use, your brand personality, the way you talk about your principles and values, or the way you present yourself.

Read More