Five steps to build your Brand image from the start
Having a great logo is important, but it’s only one piece of the puzzle. Whether you’re running an ethical fashion brand, a sustainable food business, or a creative venture, your brand needs a cohesive, strategic identity that truly connects with your audience. I’m here to help you bring that vision to life.
Three steps to create a distinctive sustainable brand
In today’s market, sustainability isn’t just a trend - it’s a powerful driver of consumer behavior. Studies show that younger generations are willing to pay more for eco-responsible products, making this a lucrative and growing market. Yeaaah ! But, standing out in the crowded landscape of sustainable brands requires more than just good intentions. It demands a strategic approach to branding and a strong online presence.
The four stages of the buyer’s journey
The time between when someone discovers your brand or product and when they place their first order is critical and a lot can be done in the meantime to convince them to trust you. A lot of it is marketing related: it can come from your messaging, the tone and voice you use, your brand personality, the way you talk about your principles and values, or the way you present yourself.