Joyo Jewelry

Justine asked me to create a brand new branding for her jewelry brand, and that’s exactly what we did! Joyo Jewelry is all about nature, flowers, and raw beauty, turning them into unique, soulful pieces you actually feel when you wear them.

Brand Design
2025

  • Justine asked me to breathe new life into her jewelry brand, and that’s exactly what we did. Joyo Jewelry is all about nature, flowers, and raw beauty : turning them into unique, soulful pieces you actually feel when you wear them.

  • We created a brand identity that reflects an authentic feel and a handmade touch, giving off a relaxing and calming vibe.

    We made the logo suite unique by adding irregularities to the lines.

Love notes from my clients

  • Justine, Joyo Jewelry

    " I discovered Mel through a friend and was immediately impressed by her work. From our first call, I was impressed by her kindness and attention to detail. She sent me a document with relevant questions to help me fine-tune my professional aspirations. Four days later, the project was launched, and Mel quickly provided me with several options that perfectly suited my needs. Thanks to her, my jewelry brand now has a new identity that I can't wait to unveil! A big thank you for your professionalism and expertise. "